The Roastmasters story would never have started without the inspiring journey of discovery behind the coffee bean

The Roastmasters story would never have started without the inspiring journey of discovery behind the coffee bean

HMM, WHAT’S THIS?

In Kaffa, Ethiopia, a goat shepherd named Kaldi accidentally discovered the energising effect a specific plant had on his goats – the coffee plant. He tried the caffeinated berries himself and shared his excitement with local monks. It was not long before they used these red berries to stay awake during night time prayers…

YAY FOR YEMEN!

Across from Ethiopia, in the Red Sea, lies Yemen. Coffee plants were brought to The Sufi Monks who used the leaves as an energy booster. Roasting and grinding of the beans began, followed by the very first coffee plantation.

ARABIAN PERSUASION

When the Ottoman empire conquered the Arabian Peninsula (including Yemen), coffees were distributed to places such as Cairo, Damascus, Mecca and Medina. It is believed that the first coffee shops were opened in Constantinople at this time.

OFF TO EUROPE…

Coffee was imported to Venice, Italy around 1570 as a commodity only the wealthy could afford. Many people used it for medicinal purposes. Mocha Java was born when the Dutch finally got coffee by trading it with merchants in the Yemenite Port of Mocha.

OH, HEY USA!

Three centuries later, Captain John Smith, a British world adventurer, who co-founded the first English settlement colony in Jamestown, Virginia, brought awareness of coffee to the newly discovered Americas. The coffee trend emerged and it became the drink of choice.

...AND TODAY?

Because traders and travellers from across the world distributed coffee beans to their homelands, coffee plants were popping up almost everywhere! It became apparent that certain regions’ climate and soil grew better beans, which led to the establishment of The Coffee Belt.

THE COFFEE BELT

The flavour of coffee is greatly influenced by its place of origin. The regions that
comprise The Coffee Belt (or Bean Belt) have ideal environments for growing
healthy coffee plants: high rainfall, rich soil quality and mild yet sunny
temperatures.

Take a look at the flavour characteristics of the coffees grown in some of the
different regions in the band around our Equator.

COFFEE PRODUCTION PROCESS

YOUR ENJOYMENT OF A CUP OF ROASTMASTERS COFFEE ONLY PERFECTS OUR MASTERPIECE

 

Origin:
Congo

Time to blossom:
9-11 months

Taste:
Strong and harsh

Caffeine:
1.7% – 3.5%

Origin:
Ethiopia

Time to blossom:
7-9 months

Taste:
Sweeter and softer

Caffeine:
0.8% – 15%

Roasting, Grinding and Brewing

This is how it all affects the final cup…

Which type do you like?

Light Roasts

 Lighter brown with no oil on the surface

Higher acidity and caffeine content

The origin of the beans is more distinct

Medium Roasts

Medium brown in colour.

Slightly sweeter than lighter roasts.

Balanced flavour, aroma and acidity.

Medium-Dark Roasts

Rich brown colour with some oil on the surface.

Less acidity, more flavour and aroma.

Bittersweet aftertaste.

Dark Roasts

Shiny black-brown with an oily surface.

More bitterness from the roasting process.

Hides the distinctive flavour of each coffee.

Single Origin

 

These beans are sourced from a single coffee growing region, making it impossible to generalise the flavour of the coffee. The altitude of the plantation and the washing and drying processes all affect the taste.

Blended

 

The art of mixing different coffees to create a unique blend can only be perfected over time. Each Roastmasters blend is inspired by exactly this — our longstanding passion for crafting quality coffee

BUT FIRST…

 

For the best result, grind just the right amount of coffee, right before freshly brewing it. If you don’t have your own grinder, we are happy to grind it for you.

Coarse

Plunger
French Press

Medium

Filter Machine
Home Percolator

Medium-Fine

Moka Stove Pot

Fine

Espresso Machines
Aeropress

Your grind should match your brewing method, so be sure to determine the coarseness of your grind first. Grinding the beans too finely will over-extract the coffee and make it bitter. If the grind is too coarse, the coffee will be under extracted and tasteless.

AROMA

How does the coffee smell? Is it earthy, spicy, floral, sweet, fruity or nutty? These aromas are directly related to the coffee’s flavour.

FLAVOUR

Some flavours are obvious and some flavours more subtle. Do you taste citrus, cacao, berries, plums or chocolate? Do you taste it immediately or does your coffee reveal itself more in the aftertaste?

ACIDITY

High acidity coffee is tangy, bright and crisp with a ‘clean’ finish. Low acidity coffee has a lingering, smooth finish.

BODY

If you think of the ‘weight’ of the taste, does it linger on your tongue as with a full-bodied coffee, or disappear as with a light-bodied one?

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